Tech&AI Blog

AI Tools for Creating Promotional Videos for Your Product

Daniel Leyman's photo
Daniel Leyman
·

3 min read

Creating promo videos using AI is undoubtedly a fresh approach. Of course, for TV advertising or YouTube content, it can’t compete with professional productions and isn’t suitable for high-end campaigns. However, for social media posts, it’s a pretty good option. Below, I’ve analyzed the top AI services in my opinion, along with their pros and cons (briefly).

  1. Runway ML
    Runway ML is a powerful tool for generating and modifying videos using AI.

Pros:

  • Generation of realistic effects

  • Easy integration with other tools

  • Support for various formats

Cons:

  • High cost for professional features

  • Requires basic video editing knowledge for maximum efficiency

  • Not suitable for complete beginners without editing experience

  1. Lumen5
    Lumen5 specializes in converting text content into professional video clips.

Pros:

  • Automatic content arrangement

  • Large selection of templates and media resources

  • SEO optimization of videos

Cons:

  • Limited customization of some elements

  • Sometimes difficult to find perfectly matching images or clips

  • Free version includes watermarks

  1. Pictory
    Pictory automatically creates marketing videos from your texts, blogs, or scripts.

Pros:

  • Smart text analysis system

  • Wide range of editing options

  • Optimization for different platforms

Cons:

  • Results may be predictable due to a limited set of templates

  • Some users note difficulty working with long texts

  • Premium features are only available via subscription

  1. InVideo
    InVideo offers a simple drag-and-drop constructor for creating professional video clips.

Pros:

  • Simple interface

  • Many ready-made templates for different niches

  • Ability to add custom elements

Cons:

  • Basic version has video length restrictions

  • Not all templates are suitable for complex projects

  • Subscription cost may be high for small businesses

  1. Jadve AI with Hailuo Minimax Function
    Jadve AI provides video creation with the Hailuo Minimax function, which optimizes video size without losing quality.

Pros:

  • Automatic video optimization

  • Saves space and upload time

  • Ready solutions for all popular platforms

Cons:

  • The Hailuo Minimax function may not always preserve quality with excessive compression

  • Limited template selection for beginners

  • The platform is still in early development, so technical limitations may exist

  1. Animoto
    Animoto specializes in creating animated presentations and marketing videos.

Pros:

  • Professional transitions and effects

  • Easy publishing on social networks

  • Wide selection of templates

Cons:

  • Free version is limited in time and functionality

  • Hard to achieve uniqueness due to standard templates

  • Some users complain about music customization difficulties

  1. RawShorts
    RawShorts allows you to create animated videos with an intuitive interface.

Pros:

  • Creation of animated presentations

  • Flexible element customization

  • Interactive features

Cons:

  • The creation process may take longer due to detailed customization needs

  • Not all elements are available in the free version

  • Limited library of animated objects

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